Trends Shaping The Food Truck Industry In 2022
Food Truck Tips

Trends Shaping The Food Truck Industry In 2022

May 13, 2022 · 2 min read

Before the pandemic hit in 2020, the food truck industry saw considerable market growth with an average yearly growth rate of 7.5%. However, with the pandemic came a decrease in demand for food trucks as people were no longer congregating in large groups. Many food truck businesses had to pivot to other strategies such as delivery or catering to stay afloat.

Experts consider that, in the following years, the food truck industry will experience steady growth as people become more comfortable dining out again and returning to large events. As we start to see the light at the end of the tunnel, it’s essential to know what trends are emerging in the food truck industry so you can stay ahead of the curve. Keep reading!

1) Custom Food Trucks: As the food truck industry grows, we see a trend toward custom-built trucks. Customers are no longer satisfied with generic, off-the-shelf options. Instead, they’re opting for trucks tailored to their specific needs and representing the brand’s identity.

If you’re considering starting a food truck business, or if you’re looking to upgrade your existing truck, make sure to consider a custom option. It’s an investment that will pay off in the long run.

2) Increased Vegan Options and Meat-Plant Blends: As more customers seek to reduce their meat consumption, vegan and vegetarian meals will continue to grow. As a result, you may consider including vegan-friendly dishes on your menu to attract more consumers.

3) Refined Sugar Alternatives: Refined sugar is out, and healthy alternatives are in. This trend has been growing for a while now, and it doesn’t seem to be slowing down soon.

Considering alternatives such as honey, agave syrup, or stevia if you want to stay ahead of the competition. Also, remember to include natural sugars found in pomegranates, coconuts, and dates.

4) West African Cuisine: This cuisine uses superfoods that cater to the trend for healthier food trucks. Millet, fonio, and chili peppers are beneficial for your health and usually are new to many consumers, so they’ll be eager to try them out.

5) Flour Alternatives: Some of the most popular ones include banana flour, almond flour, seed flour, coconut flour, and tapioca flour.

6) Mobile Meals Direct To Customers: Customers are constantly looking for convenience, and that’s why this trend is gaining momentum. If you can find a way to deliver your meals directly to your market, you’ll attract more loyal customers.

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Frequently Asked Questions

What are the biggest trends in the food truck industry?
Key trends include the rise of custom-built trucks, growing demand for vegan and plant-based menu options, use of refined sugar alternatives like honey and stevia, interest in West African cuisine, flour alternatives, and direct-to-customer mobile meal delivery.
Why are custom food trucks becoming more popular?
Operators want trucks tailored to their specific menu, workflow, and brand identity rather than generic off-the-shelf options, because a custom build improves efficiency and creates a stronger visual impression on customers.
How did the pandemic affect the food truck industry?
The pandemic initially reduced demand as large gatherings stopped, but it also accelerated growth as food trucks pivoted to delivery and catering, and customers increasingly preferred outdoor dining options.
Should my food truck menu include vegan or plant-based options?
Yes, adding vegan or plant-based dishes can expand your customer base significantly, as more consumers actively seek to reduce their meat consumption and appreciate having health-conscious choices available.
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